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Season 10 Episode 7

How Do Names of Foods and Brands Affect Your Perception of Them?

In today’s episode, we take a closer look into food brands and why their names and products are so carefully chosen. How big of a role do these names play when we go to the Supermarket – are we tricked into buying things because they have more appealing names? After all, rainbow trout outsells brown trout 5:1! From food shopping to dining out, we uncover the importance of names and how consumer purchase habits are influenced by this. We also have a good laugh with some real rebranding failures… Pasta Hut, really?! How important is a name for you? Based on what you read on a menu or on packaging, are you really influenced by what you see? Comment below!

Best soundbite: “Salad cream is one of the most universally applicable lubricants known to man” – Jamie Spafford

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We delve into the world of PR and marketing in relation to branding, looking particularly at popular brands that change their name for short periods of time – is this a big whopping branding mistake or a clever PR stunt?

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Tangerine vs Orange: https://www.healthline.com/nutrition/tangerine-vs-orange#family Pasta Hut’s

Rebrand: https://www.telegraph.co.uk/news/uknews/3145545/Pizza-Hut-to-become-Pasta-Hut.html Cif’s

Rebrand: https://www.telegraph.co.uk/finance/personalfinance/comment/4475088/Ad-hoc-Jif-becomes-Cif-in-Unilevers-spring-clean.html

Corona Beer Affected By Coronavirus?: https://www.barrons.com/articles/corona-beer-coronavirus-abinbev-constellation-brands-51583165067

[/et_pb_accordion_item][et_pb_accordion_item title=”What would you like to feast your ears on?” open=”off” _builder_version=”3.0.72″] If you want to contribute ideas or want to hear us discuss a particular topic then email us at podcasts@sortedfood.com [/et_pb_accordion_item][/et_pb_accordion][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.72″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_comments show_count=”off” _builder_version=”3.0.72″][/et_pb_comments][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][/et_pb_row][/et_pb_section]