[et_pb_section fb_built=”1″ background_color=”#f7f7f7″ custom_padding=”51.1875px|0px|0px|0px” admin_label=”section” _builder_version=”3.0.72″][et_pb_row custom_padding=”0px|0px|35px|0px” _builder_version=”3.0.72″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” _builder_version=”3.0.72″]

Season 9 Episode 8

How much does sound affect eating and is it noticeable enough to make a difference?

In this week’s episode, we explore the beautiful relationship between music and food. We constantly talk about how flavour is made up of taste and aroma and we often judge food based on what it looks like and how it feels – but what about sound and how does that contribute to the experience of eating? This is a fun chat that will get you giggling, but will also make you think about how you can adjust your surroundings as you enjoy your next meal! Join in and let us know if you think sound can affect taste. Is there a certain style of music or a particular track that always takes you back to a specific dish? Comment below!

Best soundbite“If you go in there and you’re listening to Chinese pan pipes, then it’s not going to be the same experience.” – Jamie Spafford

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”27px|0px|11px|0px” _builder_version=”3.0.72″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_code _builder_version=”3.0.72″]<!– [et_pb_line_break_holder] –><img src=”https://cdn.sorted.club/wp-content/uploads/2020/01/FYE_2020_thin.jpg” style=”width: 100%” /><!– [et_pb_line_break_holder] –><div style=”position: absolute; top: 50%; left: 50%; width: 320px; height: 180px; margin-top: -105px; margin-left: -160px; background-color: #fff; border-radius: 20px; padding: 20px; display: table;”><!– [et_pb_line_break_holder] –><div style=”text-align: center; display: table-cell; vertical-align: middle”><!– [et_pb_line_break_holder] –><h3 style=”font-weight: bold”><!– [et_pb_line_break_holder] –>Upgrade to Unlock<!– [et_pb_line_break_holder] –></h3><!– [et_pb_line_break_holder] –><p>Podcasts are only available to Club members</p><!– [et_pb_line_break_holder] –><p><a href=”/sign-up” style=”font-weight: bold”>Click here to upgrade</a></p><!– [et_pb_line_break_holder] –></div><!– [et_pb_line_break_holder] –></div><!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –><!– [et_pb_line_break_holder] –>[/et_pb_code][et_pb_text _builder_version=”3.0.72″][/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”11px|0px|27px|0px” _builder_version=”3.0.72″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.72″]

Sync up Feast Your Ears with your podcast app so you can listen to this episode on the go. To set this up head here.

[/et_pb_text][et_pb_image src=”https://cdn.sorted.club/wp-content/uploads/2019/01/Podcasts.png” url=”https://dev.sorted.club/podcasts/” max_width=”250px” _builder_version=”3.0.72″][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.72″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_accordion _builder_version=”3.0.72″ custom_css_toggle=”border-radius: 20px;||overflow: hidden;||box-shadow: 1px 1px 1px lightgrey;” custom_css_open_toggle=”border-radius: 20px;||overflow: hidden;||box-shadow: 1px 1px 1px lightgrey;”][et_pb_accordion_item title=”Something to make you think…” _builder_version=”3.0.72″ open=”off”]

How do restaurants manipulate your dining experience using music? Do their playlists they build influence the way we eat with the use of tempo, volume etc?

[/et_pb_accordion_item][et_pb_accordion_item title=”Food for Thought” _builder_version=”3.0.72″ open=”on”]

Tempo matters – eating pace directly corresponds to the tempo and rhythm of music. If you want faster turnover then faster tempo and more upbeat music helps. People order, eat and leave quicker. However, a slower tempo and more relaxed feel makes diners feel more comfortable and they stay longer, often spending more per head (dessert, coffee or an extra drink).
Source: https://www.acrwebsite.org/volumes/11116

Volume matters – if it’s too loud… conversation becomes harder… instead guests eat/drink more.
Source: https://www.spring.org.uk/2008/09/why-loud-music-in-bars-increases.php

Fun Stat: Across 3 Saturdays and 2 bars in France an experiment was undertaken. When the music in the venue was at 72 decibels it took an average of 14.5 mins to finish a 250ml glass of beer. This decreased to just 11.5 mins for the same beer, also on a Saturday night at the same bar when the decibel level was increased to 88 decibels (22% higher).
The number of gulps did not alter, but the intervals between gulps shortened.
On average meaning one extra drink per person per visit! (£££)

 

[/et_pb_accordion_item][et_pb_accordion_item title=”What would you like to feast your ears on?” open=”off” _builder_version=”3.0.72″] If you want to contribute ideas or want to hear us discuss a particular topic then email us at podcasts@sortedfood.com [/et_pb_accordion_item][/et_pb_accordion][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.72″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_comments show_count=”off” _builder_version=”3.0.72″][/et_pb_comments][/et_pb_column][/et_pb_row][/et_pb_section]